Build Your DJ Brand Part 3: Bio
Over the past few weeks, we’ve reviewed a few essential branding pieces that DJs should have ready to go in their arsenal. With the right branding, you will not only stand out in the crowd, but you’ll impress potential clients and make it easier for them to book you. Having already covered a basic overview, logos and press photos, let’s now dive into an artist biography (or bio). While a great bio may seem like a necessity to some, too often DJs forget about this important piece of the branding puzzle. Here are a few easy steps to help you create a flawless DJ bio.
Create an Outline
Creating an outline is one of the easiest ways to organize your thoughts. Start by jotting down a few notes on what each paragraph will focus on. To help formulate paragraphs, think about simple details like where you’re from, what kind of music you play, your musical influences and goals for the future. Be sure to list notable performances and your most recent gigs. By including projects you’re presently working on as well as any current residencies, you’ll appear as an active, busy and reputable DJ.
Keep in mind that your bio should summarize what makes you stand out as a DJ, so maybe begin with your biggest accomplishment or an interesting anecdote. If possible, use a quote or two from publications, venues or industry professionals you’ve worked with in the past. This will add interest and credibility to your bio.
Keep it Simple
Once you begin writing your bio, remember to keep it simple and to the point. While it’s important to share a bit of your background, try not to make it too lengthy. You want to keep the reader engaged so they read the entire bio. You’ll also want to avoid clichés and fluff by keeping your sentences concise. Be sure to stick to the facts and forego details that aren’t relevant to your goals. Your bio should be written in 3rd person so it’s easy to read and shouldn’t exceed one page (4 or 5 paragraphs max)
Revise and Miniaturize
While you don’t have to be a pro to write a brief bio, it’s a good idea to have a friend or family member review once you’ve finished writing. They will not only be honest with you about the details but can also catch any typos or grammar mistakes. Make all necessary revisions and additions to the copy, and read it out loud to better notice any awkward sounding sentences.
Once you have the final version of your bio all set, it’s time for the last step which is to make a condensed version. This miniaturized bio can be easily shared in an email or as a short blurb on promotional materials. Try to select the most important parts from your full bio and allow the focus to be more on who you are and what a potential client can expect from you. Think about how you’d sell yourself if you only had one minute to pitch yourself – that is your mini bio!
Evolve and Update
Your bio should forever be considered a work in progress and needs to evolve as your career does. With small updates made regularly, you will keep your bio in ship-shape. At a minimum, make sure it is updated once a year. There is nothing worse than a bio that lists outdated performances and venues. Keep it fresh with your latest gigs and newly released music. This will allow you to maintain a bio that shows off who you are and why you’re the right fit for that next booking.
Now that you’ve created a bio and mini bio that you’re happy with, start adding it to your website and any social accounts on Soundcloud, Mixcloud, Facebook, Twitter, Instagram, Tumblr, Google Plus, LinkedIn. Make your bio easily accessible for potential bookers to find and download. This will be a key piece of your press kit.
Read more: Build Your DJ Brand: Getting Started