How to Build an Online Presence as a DJ – Chapter I: Build a Website
Chapter 1: Build Your Website
As a DJ, a website is crucial to kick-start your presence online.
Think of a website as the beating heart of your online persona. Everything will be perpetuated through your website. Your schedule, mixes, media kit, and the rest of your online digital content will be centered and placed on your website.
There are many reasons why you should build a website if you haven’t done so already. The most important reasons include:
- Marketing Yourself
- Bottom-line Cost
Step 1: Planning/Research
The very first step is to look at other DJ websites. Some DJ websites do it right and some do it very wrong. Take tons of notes and jot down anything you see that you would like to emulate or stay away from.
Brainstorm your ideas for your own website
Ask yourself these questions:
- What will the navigation look like?
- What do you want to the user’s experience to be?
- What kind of layout do you want for your website? (Blog, Parallax)
Research your Domain
Whatever you choose your domain to be, make sure your DJ name is not taken. If you find that the domain you want is taken, find another creative approach to keep your name while using an alternative domain name.
Example: Say your name is DJ Donuts. If www.donuts.com is taken, you can try www.donutsmusic.com or www.donutsofficial.com.
Overall, make sure your domain name follows these three guidelines: brand-able, memorable, and catchy. Make sure it describes you and your music succinctly, packs a punch, and something that people won’t soon forget.
Prep Digital Content to Populate Your Website
This includes highly optimized images with great resolution, videos, and copy/text (bios, descriptions, timeline of your work). The website content is vitally important so make sure you have what you need.
Step 2: Reserve Your Domain and Start Building Your Website
First you should decide on a platform that will help you build and manage your website content. Choosing a good CMS (content management system) platform is crucial to streamline website updates and easily manage your content. The three most popular website building platforms this year are WordPress, Drupal, and Joomla.
For the ease and expense, WordPress wins over the other platforms.
Choose your domain name and a web hosting service.
Since you already did your due diligence and researched your domain name, the only other thing you will need is a Hosting provider.
The WordPress platform itself is free, but the domain name and hosting service will be at a cost of around $3-$4.
You can choose many avenues to get Hosting and a Domain name. A good place to start would be GoDaddy. They usually have specials or sales. Here’s a hint. Google “GoDaddy coupons” and you might find a great deal.
For more technical help, refer to websitesetup.org – a great source of information on how to begin building your website.
Step 3: Gather/Connect Your Assets (Social Channels, Mixcloud, Soundcloud) to your Website.
Assuming you already have digital content published online, connect them to your website. Create traffic funnels where your future fans will journey while they learn about you and your music. Create social widgets and plug them into your website. Have numerous ways users can seamlessly travel to your website from the vast array of social channels.
Everything mentioned above is only the start of your start to building your online presence. In the next chapter we will discuss how to build and engage your social channels.
Let us know if you have any questions, comments, or concerns in the comments below.